Factors That Would Help the Organic Market Grow in India

Consumers are currently going through a stage of lifestyle change. It focuses primarily on establishing healthy behaviors and encouraging healthier dietary choices. And now we can clearly see its repercussions. The market for organic products has grown significantly. A sustainable and healthy lifestyle incorporating chemical-free and non-GMO dietary organic foods is becoming increasingly popular among consumers. As a result, we will witness sufficient expansion in organic farming and the organic superfoods sector in the upcoming years.

India has witnessed a significant increase in the organic food sector over the past several years. Health foods that are produced without the use of artificial fertilizers, pesticides, growth promoters, or antibiotics in livestock are referred to as organic foods. Additionally, organic food guarantees that strict production requirements are followed regarding the impact on land, water, and air.

India currently ranks ninth out of 178 countries that successfully employ organic agriculture. We now have approximately 10 Lakhs organic farmers, 700 manufacturers, more than 1000 exporters, and a 1.5-million-hectare zone that is grown naturally. However, there is room for much more since only 0.5% of rural land is designated for natural development.

The five key factors listed below will ensure the expansion of organic farming and markets in India over the coming years:

1. Consumers are serious about their health

The average Indian customer has recently placed health foods above others when grocery shopping. The country's desire for organic food has surged as a result of this and the rising rate of digital literacy. The negative consequences of the fertilizers and chemicals used in Indian agriculture are also becoming more widely known.

2. High-income flexibility and changing priorities

The resources that are available to the working class to raise their standard of living have changed in various ways. People are more likely to prioritize their own and their families' health now that they have more discretionary means and are more aware of the importance of doing so, especially in light of the prevalence of sedentary lifestyles and diseases brought on by them. Given the trend of high discretionary income and the desire to provide the best for themselves and their loved ones, people are even willing to pay premium pricing if doing so means having a greater chance at living a healthy, organic, and nutritious lifestyle.

3. Globally increased demand

Conversion to organic farming would be influenced and motivated by the increased global demand for organic Indian food, which has been seen to be growing consistently in recent years. As a result, the amount of organic products exported from India has increased annually, from $350 million in 2016–17 to $520 million in 2017–18, and then more in the following years. In reality, the Commerce Ministry reports that India's exports of organic food saw an astonishing increase to $1 billion in 2020–21, with a year–over–year growth of 51%. It is anticipated that this expanding tendency will continue for some time, altering consumer behavior.

4. Supply chain efficiency

A positive shift and development in supply chain management are planned to meet the rising demand for organic products. The most challenging aspect of organic food is that because of its relatively short shelf life, distribution costs and logistics become inefficient, making it impossible to provide the items to the final consumers. Locally grown organic food must travel from farms to processing facilities and eventually to customers, which unquestionably calls for great operational and supply chain efficiency.

5. Great support from the government

To encourage organic farming for farmers as well, the Indian government has developed and launched a number of programs. Several state governments have also contributed to this development. With more farmers becoming interested in it, encouraged organic farming would significantly contribute to the expansion of the organic industry in India. The National Mission of Sustainable Agriculture is one such example of a government program (NMSA).

As a result, the country is preparing to embrace this transformation, and many people are gradually switching to healthier and better-tasting food options.

Wrapping Up

Our goal is to start the organic revolution in our nation. By making organic food options available to everyone, with its wide variety of organic products, including Natural Liquid Spices, Natural Essential Oils For Skin, Natural Essential Oils For Hair, and much more, BWell contributes to India's evolution of health outcomes.

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